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When your Internet is bad, it makes you look bad. Like a bad employee. An uncaring son. A fair-weather friend.
AT&T Fiber’s faster Internet experience can get you out of looking bad. Because after all, you’re not a bad person, you just have bad Internet.
2021 Super Bowl regional spot.
Directed by Steve Miller.
Story —
These volunteers believe that everyone deserves a space to exercise.
Concept —
Create a visual metaphor for the volunteers’ mental struggle with city government and physical struggle with renovating a massive space.
No styling and minimal lighting effects to capture contrast and mood.